Thanks to social media and the speed at which we can share new information, people are becoming more aware of the waste they create. While the zero waste movement is admirable, we could be doing a disservice only acknowledging individuals who have completely phased out all packaging, plastic, and other waste from their lives. If you can fit a years worth of waste inside a single mason jar, that’s amazing and definitely something to be proud of, but that level of waste reduction is light-years from the way that most Americans live. To someone who is buying single use or individually packaged items, a zero waste lifestyle can seem completely out of reach. We know it’s unrealistic to expect this type of change overnight. By focusing our efforts on improvement and not perfection, we have better odds of capturing a larger audience and making more of a difference. We don’t claim to be zero waste, but everyday we’re making strides to improve and lesson our impact on this planet.
Take a look at your daily routine and identify one improvement you can make to reduce your waste. Do you stop for a coffee every morning? Bring a reusable travel mug and keep that paper cup out of the landfill. A single paper cup might not seem like much, but think about a month’s worth of paper cups, or a year’s worth. A small change can make a big difference.